Sparkling Hard Tea to Lift Your Spirits
Swan Dive was born out of daily ritual. The steeping of tea leaves, a moment to daydream, and the enjoyment of flavour. Add in some naturally fermented hard seltzer, carbonation, and a whole lot of time, and Swan Dive created a familiar feeling that’s renewed with a sense of freedom.
Inspired by slow days on the water, when the sky is big, and the sun is your clock—it’s a feeling of freedom in a can. We created imagery that captures the brand's free spirit. Literally diving in, these visuals evoke Swan Dive's brand name and ethos of creating products based on instinct and a spirit of readiness.
The freeness and candor of this system is in the identity’s story, providing a voice and a canvas to show everyone the power of internal and external flight to create possibilities that are both positive and impactful. Swan Dive’s story is based on the idea of inner spirit and feeling of liberation.
Completed at Glasfurd & Walker
Links
@drinkswandive
drinkswandive.com
Team
Agency: Glasfurd & Walker
Strategy: Nika Worlund
Creative Direction: Phoebe Glasfurd
Design: Rosie Gopaul, Angela Donakhristi
Project Management: Alicia Spratley, Kyla Altura
Illustration: Katya Zlobina
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Brand & Product Photography: Gabriel Cabrera
Stylists: Carl Ostberg, Sophie MacKenzie
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Lifestyle Photography: Ian Lanterman
Features
The Brand Identity
The Dieline
